Starting a new business is not easy and getting it out there is even tougher- not having the funds to go all out on marketing is understandable for new business owners. But, do not think of it as a setback- the internet provides you with a number of various platforms that do not even cost a dime, you just have to setup shop and get to work.
Break free of the traditional paper marketing and get familiar with the digital way instead.
- Local listings
If you’re a business with a physical shop in any locality, you need to register your business in the Google Places, Bing’s service or Yahoo! Local. This enables your business to be found quicker through Google Maps and also increases the ease of use for customers who wish to visit.
- Social Media Management
Digital Marketing works the best when your social media presence is managed in a way that creates engagement and drives traffic to your product/business. Get a social media manager if you’re looking for a professional feed complementing your business?
Reflect your products and your brand through your social media posts and utilise video platforms fully on account of the sensory stimulation that videos are known to create.
- SEO and blogging
Search Engine Optimization is one of the most trending tools for businesses to spread awareness and also, for improving rankings on the google search pages. Its popularity is not questionable considering its high return on investment. Being on the first google page helps you remain in the public eye and drives more traffic to your site- which is directly proportional to the sales you’ll be able to make through online shops.
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