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Marketing as a Field of Study: Best Universities, Job Opportunities and Future Trends

Marketing is an essential element of business. As a field of study too, it is one of the most thought provoking subjects. It thrives on communication, creativity and insightfulness. The area of study helps in gaining knowledge pertaining to business communication, relations and stakeholders involved in a business. In recent times, as a higher education subject you see MBA in Marketing being further categorised into specialisations owing to the vastness of the subject of marketing. Below we have a list of the best universities for marketing programs, best marketing programs and the best placements in the field.

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  1. MSc in Marketing Science (Colombia University):
  • Ranked- number 1,
  • program cost- $98,0096 (including tuition and living for the first year).
  • Placements- 100% of the class scores a job within 6 months of graduation.
  1. MSc Strategic Marketing (ICBS):
  • Ranked – number 2,
  • Program costs – GBP 30,700.
  • Placements- 92% of the graduates were employed within 3 months of completing the program.
  1. MSc in Marketing (HEC, Paris):
  • Ranked- 3rd
  • Program costs 27,050 euros.
  • With an average salary of 46,000 Euros, 100% of the graduates got placement within 3 months of graduation.
  1. MSc in Marketing Management (ESADE):
  • One of the best in Europe this program costs approx. 29,000 euros.
  • GMAT and GRE scores are accepted.
  1. MSc in Marketing and Creativity (ESCP Business School):
  • This is an 18-months program and one of the most sought after marketing programs in the World.
  • Placements- The average starting salary within a year of graduation stands at 46,040 euros a year.
  • The fees for this program are fixed at £21,500.
  1. MSc in Marketing (Manchester University/Alliance Manchester Business School):
  • Program costs around £14,500 for UK residents and a £25,000 for the other international students.
  1. MSc in Marketing (University of Texas, McCombs):
  • Ranked 7th in QS World rankings
  • Program cost US$ 48,000 to an International student
  • starting mean salary for international students after graduation is US$ 68,833.
  1. MSc in Marketing (University of Southern California/Marshall School of Business):
  • A student needs to obtain 30 credits to graduate. A credit would cost US$1980, that means the total tuition fees for this program is around US$ 59,400.
  1. Master’s in Marketing and Digital Transformation (Vlerick Business School):
  • fee of 16,000 euros. The tuition fees also include costs of textbooks.
  • 98% of the students got employed within 3 months of graduating.
  • The average salary of the students after one year of graduation has been around 52,000 euros a year.
  1. MSc Marketing and Strategy (Warwick Business School):
  • The program would cost £30,000 to a non-UK student.
  • The average salary for this program stands at US$ 45,820

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